White House Debuts Iraq War InfomercialWASHINGTON, DC—In an attempt to gain support among idle and sleepless Americans, the Bush Administration made its case for the continuing war in Iraq in a one-hour paid program that premiered early Tuesday morning.
The infomercial, cohosted by Defense Secretary Donald Rumsfeld and former Dynasty star Linda Evans, was shot in a Burbank, CA studio before an audience of approximately 60 tourists and college-age Republicans.
Produced by the White House Communications Office in collaboration with Excelsior Direct Marketing International, the infomercial was characterized by White House Press Secretary Scott McClellan as "an effort by the administration to show the public that the occupation of Iraq is an unbelievable success, and if they don't understand that, they are missing out on a once-in-a-lifetime opportunity."
The paid program, called Amazing Policies, opened with a splashy title sequence, then cut to the audience greeting Rumsfeld and Evans with applause.
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