Good background information on Feingold including interview links:
http://en.wikipedia.org/wiki/Russ_Feingold==...Also much-noted was Feingold's advertising campaign, which was widely compared to that used by progressive candidate Paul Wellstone in his victorious Senate campaign in Minnesota. Shot in the form of home movies, the ads attempted to portray Feingold, who always referred to himself as "the underdog running for U.S. senate," as a down-to-earth, Capra-esque figure, taking the audience on a guided tour of the candidate's heavily-mortgaged home and introducing them to his children, all of whom were enrolled in public school.
The ads also contained a significant amount of humor. One featured Feingold meeting with a faux Elvis Presley, who offered Feingold his endorsement. (Bob Kasten responded to the Elvis endorsement with an advertisement featuring an Elvis impersonator attacking Feingold's record.) Another showed Feingold, standing next to a pair of half-sized cardboard cut-outs of his opponents, refusing to "stoop to their level" as the two were shown literally slinging mud at one another. In still another, Feingold was shown conclusively demonstrating that there were no skeletons in any of his closets.
On primary day, Feingold, whose support had shown in the single digits throughout much of the campaign, stunned observers by surging to victory with 70% of the vote. With only seven weeks before the election, the momentum created by this upset win, along with support from people who came out to vote for presidential candidates Bill Clinton and Ross Perot, allowed Feingold to beat Kasten by 6% on election day....
=During the primary campaign, Feingold unveiled an 82-point plan to eliminate the deficit by the end of his first term. The plan, which called for, among other things, a raise in taxes and cuts in the defense budget, was derided as "extremist" by Republicans and "too liberal" by his Democratic opponents. Feingold also announced his support for strict campaign finance reform and a national health care system and voiced his opposition to term limits and new tax cuts...
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