THE GIRLS NEXT DOOR
Life in the centerfold.
by JOAN ACOCELLA
http://www.newyorker.com/critics/books/articles/060320crbo_booksIssue of 2006-03-20
Posted 2006-03-13
Hugh Hefner, the founder and editor-in-chief of Playboy, always said that his ideal for the magazine’s famous Playmate of the Month, the woman in the centerfold photo, was "the girl next door with her clothes off." In other words, he was trying to take his readers back to a time before their first sexual experience, a time when they still liked their stuffed bear and thought that a naked woman might be something like that. Taschen has just published "The Playmate Book: Six Decades of Centerfolds" ($39.99), by Gretchen Edgren, a contributing editor to Playboy, and the book is a testament to Hefner’s fidelity to his vision. Six hundred and thirteen women are represented, but there is one basic model. On top is the face of Shirley Temple; below is the body of Jayne Mansfield.
(snip)
Hefner said from the beginning that he was not producing a girlie magazine; Playboy was a "life style" magazine, of which sex was only a part. He was put off by the men’s magazines of his youth, with their emphasis on riding the rapids and fighting bears. Why did virility have to be proved outdoors? Why couldn’t its kingdom be indoors? "We like our apartment," he wrote in his editorial for the first issue of Playboy. "We enjoy mixing up cocktails and an hors d’oeuvre or two, putting a little mood music on the phonograph and inviting in a female for a quiet discussion on Picasso, Nietzsche, jazz, sex."
(snip)
Today—or, actually, by the eighties—one wonders whether sex, as it is experienced by human beings, is still the point. The current centerfolds, buck naked though they may be, communicate almost no suggestion of anything. In Playboy pinups, one is not looking for the note of the divine that one finds in the Venuses of ancient statuary, let alone for the pathos of Rembrandt’s nudes. Nor should one ask for naturalness—a real-looking girl. That is a sentimental preference, and one that many great nudes (Ingres’s, Degas’s) can refute. But what is so bewildering about the later Playboy centerfolds is their utter texturelessness: their lack of any question, any traction, any grain of sand from which the sexual imagination could make a pearl.
(snip)
That, in the end, is the most striking thing about Playboy’s centerfolds: how old-fashioned they seem. This whole "bachelor" world, with the brandy snifters and the attractive guest arriving for the night: did it ever exist? Yes, as a fantasy. Now, however, it is the property of homosexuals. (A more modern-looking avatar of the Playmates’ pneumatic breasts is Robert Mapplethorpe’s Mr. 10 ½.) Today, if you try to present yourself as a suave middle-aged bachelor, people will assume you’re gay. But though times have changed, Hefner hasn’t. He has described Playboy as a projection of "the wonderful world I dig," and he has gone on innocently digging it no matter what.
(snip)
More at
http://www.newyorker.com/critics/books/articles/060320crbo_books