People want everything to change until it's just how they like it....

[porphyrian]

...then they want everything to stop changing. This is human nature. While we can control the direction of change, we cannot stop it any more than we can stop time. When arguing issues, how do we best get past the often-irrational fear of change to argue the validity of a position of change?

[TallahasseeGrannie]

1. My husband wrote a dissertation (literally)

on change theory. Very complex topic. No easy answers.

[porphyrian]

2. I just looked some things up on change theory.

Yep, you're right. I think it would do our strategists good to read some of this stuff.

Edit: plurality