From AdAge:
http://adage.com/news.cms?newsId=48496Growing numbers of hospitals now offer plush accomodations, designer robes, manicures and other hotel-like services.
The latest hotel amenities? Try the newest marketing ploys at your local hospital.
"Competitive market
In the increasingly competitive market for affluent patients, hospitals and medical centers are
not only touting their proven record of success and top-notch doctors, but their restaurant-quality food,
massages and rooms bigger than some hotel suites.
“Health care is competitive,” said Tomi Galin, spokeswoman for Franklin, Tenn.-based IASIS Healthcare Corp.,
which operates 15 hospitals. “In order to be competitive with other hospitals in the community, new hospitals
really have to step up the delivery of the environment.”
snip
At Phillips House, a separate wing of Massachusetts General Hospital in Boston, amenities include specially prepared meals,
interpreters, in-room refrigerators and international phone lines for guests who need them, among other things.
The hospital’s ads say, “For patients seeking the comfort and elegance characteristic of a fine hotel, the Phillips House is the ideal choice.
Each of our spacious private rooms and suites features elegant mahogany appointments and a variety of first-class services.”
Roosevelt Hospital in New York City offers 17 luxury rooms that feature marble bathrooms and unrestricted visiting hours.
Hackensack University Medical Center in New Jersey offers manicures for a fee. Each patient gets Nicole Miller-designed hospital-wear during their stay -- gratis."
The article goes on to say the fees paid by the wealthy for these luxury hospital accomodations and amenities, helps offset money-losers such as caring for those who can't afford to pay for medical treatment. Which at first seemed like a positive. But then I started thinking about how there are increasing numbers of working people who can't affort to pay for medical treatment, because of skyrocketing costs and fewer jobs that offer health benefits. So what this story really seems to illustrate is the growing disparity between rich and poor, a society that caters to the haves while more and more are pushed into the ranks of the have nots. The working class are supposed to be grateful that some rich person paying for "mahogany appointments" and designer robes, means that the hospital might be able to throw a few antibiotics in their direction or put a cast on their kid's broken arm.
edit to add quote marks