http://www.merchantsofdeception.com/The site has a lot of good info plus a free downloadable book written by a former distributor. My interest in it came about because of a family member who was obsessed with "the program" to the point that it poisoned her relationships. All topics were twisted into a salespitch/recuitment effort. Distributors end up exploiting their friends and family, who are more likely to buy from them. And they're encouraged to avoid the ones who don't. On the grounds that being around "negative" people will have a bad influence on their success. Translated, why waste your time on relationships that aren't going to enhance your bottom line? Dear friends, close family members, even spouses have been kicked to the curb. And distributors are encouraged to hang out as much as possible with other cultists for reinforcement of the irrational belief system.
The mathematical irrationality of multi-level marketing schemes is easy to illustrate. The fact that so many fail to grasp it is testament to the power of wishful thinking. You're told success is as simple as recruiting a certain number of people to be your "downline." Let's say 10 for simplicity's sake. Doesn't sound too difficult on the surface, you only have to recruit 10 other people to distribute the stuff, and your percentage of their sales will provide you with a decent income. Except, for this to work, each of those 10 needs to have 10 more below them, and so on and so on. The equation breaks down quickly:
You
10 distributors
X 10 = 100 distributors
X 10 = 1,000 distributors
X 10 = 10,0000 distributors
X 10 = 100,000 distributors
X 10 = 1,000,000 distributors
X 10 = 10,000,000 distributors
X 10 = 100,000,000 distributors
X 10 = 1,000,000,000 distributors
The number of people needed to support you equals the population of a good sized town after just 4 levels.
It takes just a few more levels to exceed the population of the country.
For everyone to make this mythical decent income it would take a virtually infinite number of new recruits to occupy the bottom rungs of the ever-expanding pyramid. Since this is mathematically impossible, what really happens is people churn in and out of the bottom layers, depending on their pain threshold and how much money, time and energy they're willing to sacrifice in the pursuit of the fantasy. During the time they belong, they pay for mandatory attendance at the large cult hootenannies, and mandatory purchase of the books, tapes etc. This money flows to the actual top layers of the pyramid, the layers they're destined never to occupy.
I also find it fascinating there's a strong connection between this cult and the Republican party, in part because the current GOP has so many cultish aspects itself. I think there's a book waiting to be written about this subject.