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Over the weekend, hundreds of people used the Internet to circulate thousands of videos that charged GM with contributing to global warming, protested the war in Iraq or just demeaned the Tahoe's quality. Some videos also contained profanity or sexually explicit messages.
Late Monday, GM announced that it would begin screening the ads for "offensive and inflammatory" content but would not remove material based solely on a "negative tone" toward the company.
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The ads apparently began circulating early last week, according to some who saw them. On Saturday, hundreds were posted on a message board at DemocraticUnderground.com, a site created in 2001 and dedicated to "the exchange and dissemination of liberal and progressive ideas."
In one contest entry were the words "Yesterday's technology today," superimposed over a clip of engine pistons pumping. Another featured shots of the Tahoe zooming through snow, mountains and desert. Over the video appeared the words: "Global warming isn't a pretty SUV ad. It's a frightening reality."
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