Harley-Davidson Rumbles Into China With First Dealership in Country, Gaining Access to Huge Market
BEIJING Apr 8, 2006 (AP)— Hog heaven has come to China. Harley-Davidson Inc. opened its first dealership in China on Saturday, with promises to bring its trademark easy-riding attitude to bikers in the world's most sought-after market.
"All around the world, it's been synonymous with freedom, open roads, raw power and good times, and we expect the same things (here)," said David Foley, managing director of the China division for Harley-Davidson Asia.
The 1,500-square-foot showroom and workshop sits just on the edge of the Fourth Ring Road about a 20-minute drive from the heart of town where farmers still push carts on the street.
Parked in the center of the store were a handful of sleek chrome-and-leather Harley models gleaming under spotlights. Customers posed for photos with the bikes and exclaimed how shiny there were.
http://abcnews.go.com/Business/wireStory?id=1820897&business=trueThink they will have Biker Groups like we do??