Everyone knows that Ronald Reagan was once a Democrat--a "bleeding heart, hemophiliac liberal," as he liked to put it. Everyone also knows that, by the 1960s, he was a conservative. What fell in between and why is the dark continent of Reagan studies. Biographers invoked dubious explanations: his visit to a dreary postwar London under Labour Party rule; his encounters with Hollywood communists; his conservative father-in-law; his frustration at finding himself in the highest tax bracket. These may leave over a decade unaccounted for, but they just speak to the same inscrutability that led Reagan's authorized biographer, Edmund Morris, to throw up his hands in despair and write fiction instead of history.
In truth, though, Reagan wasn't that inscrutable. Scholars just never figured out where to look. Now, a most unlikely figure has pointed the way to a breakthrough. When I peer-reviewed Thomas Evans's The Education of Ronald Reagan: The General Electric Years and the Untold Story of His Conversion to Conservatism, published this week by Columbia University Press, I thought it an odd coincidence that the author, whom I hadn't heard of, had the same name as one of the partners at Richard Nixon's 1960s law firm. (As part of the peer-review process, I learn the author's name but nothing else.) It turns out that it's the very same person. The Case of the Conservative Conversion, appropriately enough, has been cracked by a retired corporate lawyer. As Evans demonstrates, the key was a corporate encounter.
There's something else everyone knows about Reagan: In the 1950s, with his career on the skids, he took a job hosting a TV anthology program, General Electric Theater, and giving motivational speeches at G.E. factories around the country. That leads to another swing-and-a-miss theory on the great communicator's great conversion: It started when he noticed that factory workers were frustrated by out-of-control taxes and runaway government.
It's a theory to flatter a favorite conservative prejudice--that other things being equal, middle Americans naturally agree with them. The scenario is at least half-true. G.E. workers were concerned with out-of-control taxes and runaway government. But there was nothing natural about it. It was the product of one of the most remarkable p.r. campaigns in American corporate history. It was run by Reagan's most important but most obscure ideological mentor: Lemuel Ricketts Boulware. .
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http://www.ocnus.net/cgi-bin/exec/view.cgi?archive=107&num=27377