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to disagree only in so far as your statement that "All politics is local" is a dead idea.
Quite the contrary, it is the locus of the problems for Democrats.
Politics and Government have become so detached, overgrown, and distant to most Americans that only political science majors. Politicians and Pundits have any real notion beyond (mostly out dated) "High school Civics" about how government and Politics really function inside the Beltway. That politics, all that distance, and all that "strangeness" comes home to average people in the person of the individuals they elect to Congress. That means one Representative, and on a "loftier" political plain, two Senators.
Three people. That's something people can wrap their brains around and personalize with a personal and yes, a "Party Brand."
Granting for a moment that if you walked down the streets of a large American city dispensing $100 bills to anyone who can correctly name their US Senators or (much more difficult for most) their Representative, you would never have to worry about going broke. But you'll note something else. Almost 100% of the time, the same people who can't put names to faces will know what "Brand" of Representative they have where they live.
What happened to Democrats on Election day last, was a rebuke of a political "Brand Name", rather than a rejection by and large of individuals. Remember that this was supposed to be the "winter of discontent." Incumbents were in more danger than a pump turkey on a Wednesday night before Thanksgiving. What we saw early on was "Throw the bums out!" (all except for my guy!)
What went so wrong for Democrats, but quite bluntly, is that they have done a downright LOUSY job of selling the "Brand" (and it's trademark, President Obama) to the folks at home as something good, and working and useful to the people who need it (Isn't that what good Government is supposed to be in the minds of most of the citizenry?)So anyone associated with that "Brand", got spanked, and the Public decided that "Brand X" can't be any worse. Yes, it can, and yes it will, but Democrats had such a lackluster sales force this time around, I don't think any of them could have sold snow cones on Miami Beach in 102 degree weather.
All the folks at home in 435 districts "knew" is that there are two new foreclosed houses on their block, lowering their property values, while mommy is out working two and a half jobs, while daddy who is laid off from his main job and is working part time at the big box store is at home looking after the kids, who might not get enough to eat next month, let alone an awful Christmas.
And the Democratic Brand and all it's pitch men (and women) don't seem to give a single, solitary good gosh darn. And that includes their trademark, sadly enough.
So what in the world do mommy and daddy have to lose by trying "Brand X"?
Change of this magnitude only comes when desperate folks at home get shoved into a corner, and are left with no place else to go.
No, my Friend, Tip O'Neil was right in the 70's and he's still right in the sick glow of elective ruin for Democrats. All politics is local, and unless Democrats can re-connect with the folks (in deep trouble) at home, 2012 is going to make 2010 seem like a three year old's birthday party.
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