The Force: Volkswagen Commercial

[DainBramaged]

Run time: 01:02 https://www.youtube.com/watch?v=R55e-uHQna0   Posted on YouTube: February 02, 2011 By YouTube Member: Volkswagen Views on YouTube: 45248798   Posted on DU: December 29, 2011 By DU Member: DainBramaged Views on DU: 1957

 
the 2011 AdWeek commercial of the year


Sometimes a baseball slugger hits a pitch so perfectly that he knows from the feel of the bat, before the ball has even gone anywhere, that he has just crushed a home run to the upper deck. That’s how VW’s ad agency must have felt when they finished “The Force.” The Super Bowl commercial for the Passat family sedan features a deluded kid in a Darth Vader costume who is desperate to bend objects in his world to his significant will. After an unsuccessful day, the kid is dumbstruck by his abrupt success bewitching his dad’s car, courtesy of the remote start function on the car’s key fob. John Williams’ “Imperial March” score has never been more powerful. It has more than 46 million viewings on YouTube, and a “making of” video with outtakes has another four million. Plus that whole Super Bowl thing. AdWeek named this their top commercial of the year, saying “Few ads in history have been as charming, as clever, as perfectly paced or as well loved as this.”

http://bottomline.msnbc.msn.com/_news/2011/12/29/9746435-the-ten-best-car-commercials-of-2011

[dtexdem]

1. There is a great disturbance in the Farce.

;-)

[DainBramaged]

2. When we're getting more hits in Political Videos than on most DU3 threads

what's wrong with that picture...

[eleny]

3. Thanks for the grins - I never saw the "making of" video before