The ads that kept Romney out of the Senate

[alfredo]

Found this article over at the Huffington Post. If he gets the nod as the GOP candidate, he can be painted as sleazy businessman, anti worker slimeball.

http://www.huffingtonpost.com/2007/05/30/these-ads-kept-mitt-romne_n_49954.html

The back-breaker for Romney was a series of television ads produced by Bob Shrum (author of the book, due out shortly, No Excuses: Concessions of a Serial Campaigner). Charlie Baker, the Kennedy campaign's senior strategist that year, told The Huffington Post that the ads were designed "to get on the record all sides of Romney's business career" -- a hugely successful leveraged-buyout practice that Romney claimed had created jobs.

The Kennedy campaign discovered that Ampad, a company purchased by Romney's Bain Capital in 1992, had recently bought SCM, an office products company in Marion, Indiana. All 350 workers at the SCM plant were laid off, then offered their jobs back at reduced wages. They went on strike. The Kennedy campaign sent a crew to Marion to film the workers. A half dozen ads resulted from the interviews, most of them quoting workers denouncing Romney for lining his pockets at their expense. A women tells viewers: "I'd like to say to the people of Massachusetts, if you think it can't happen to you, think again, because we thought it couldn't happen here either." Romney nosedived in the polls.
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Let's frame him as a cold, heartless, anti middle class Robber Baron.

[AlCzervik]

1. just to add--he totally sucked in those debates, Kennedy cleaned his clock.

i remember watching them and actually clinching.

[alfredo]

2. I think, in a fair election we can beat "The Stepford Candidate."

[AlCzervik]

3. i agree, i think he's got a lot wrong with him and he comes off as a total phoney.

"Garsh i love America!" yeah, you tell em Goofy.

[LBJDemocrat]

4. Let Romney and Thompson duke it out n/t

[alfredo]

6. Fred, "he wants to be the Gipper" Thompson can be painted as

lazy. We can pin the S&L scandal on him because he lobbied for the changes in the law that enabled the S&L's to steal us blind.

[Czolgosz]

5. Shrum is scum.

[alfredo]

7. Sure is. But we can't dismiss everything he has done. Let's use

what works.

[Czolgosz]

11. Agreed. I just like to point out that Shrum is scum whenever I get the chance.

[alfredo]

15. You know, if they know we are paying attention, they, including Shrum,

will be on the best behavior.

[EFerrari]

8. How can anyone vote for someone whose name is "Mitt"?

Mr Hand would be more electable.

:shrug:

[Czolgosz]

9. That's not even his name. His name is Willard and he PREFERS to go by his middle name, Mitt

[EFerrari]

10. That's just unfortunate.

[BlueManDude]

12. His name is Willard. Any questions?

[ellisonz]

13. It's a beautiful world.

[alfredo]

14. We have an embarrassment of riches and the GOP has Willard and Rudy.

[ellisonz]

16. Don't forget the Dancing John McCain

[alfredo]

18. I'd rather forget that little toad.

[Forkboy]

17. Frame him as one? He IS a cold,heartless,anti-middle class robber baron.

:)

[alfredo]

19. Framing doesn't have to be spin. It can be the truth said well.

[LSK]

20. K&R

Can we get one more vote?

[alfredo]

21. Thanks for the K&R