By Stephanie Bodoni, Hugo Miller and Naween Mangi
http://www.bloomberg.com/apps/news?pid=20601109&sid=aRFsS3xOEtYA&refer=homeJune 15 (Bloomberg) -- Belgian customs official Chris De Buysscher intercepted a shipment of 20,000 kilograms (44,000 pounds) of fake Lipton tea from China last year. He discovered 800,000 knockoff Oral-B toothbrushes because the accompanying paperwork was vague about their final destination.
De Buysscher, head of the port of Antwerp's counterfeit- hunting squad, is on the front line of a new battle in the war against knockoffs: fake brand-name items including tea, shampoo and soap. Colgate-Palmolive Co. yesterday warned U.S. consumers that counterfeit toothpaste that may contain a chemical used in antifreeze was found at stores in four states.
Fraudulent products hurt sales of companies such as Nestle SA, Procter & Gamble Co. and Lipton tea owner Unilever and may pose health risks. Companies in general lose about 10 percent of sales to counterfeiting, says Guy Sebban, secretary general of the International Chamber of Commerce. That would translate to $20 billion a year for the three corporations combined.
``It's gone from being a local problem to a multinational problem,'' says Richard Heath, Unilever's global anti- counterfeiting counsel, who's based in London. ``All the investment the counterfeiters make is in the packaging and not what goes inside and that's the worrying thing.''
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In 2006, European Union customs officers seized 253 million fakes at the external borders of the bloc, up from 85 million in 2002. Seizures of personal-care products and perfume rose to 1.6 million items from 112,132 in 2002. Officers caught 1.2 million food and beverage products, up from 841,000.
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