Seeking Ways to Cut Fees on Credit Cards
New York Times
September 26, 2007
By JEFFREY SELINGO
http://www.nytimes.com/2007/09/26/business/smallbusiness/26card.html?_r=1&oref=sloginTHE sign advertising the gas prices at Twin Peaks Petroleum in San Francisco may remind drivers of days gone by: there is one price for credit and another, lower price, for cash.
Frustrated with credit card processing fees, the owner of the independent station, Michael Gharib, reintroduced the split pricing a year ago. Since then, he says, he has reduced by a third what he pays to banks and companies that handle card processing, to about $3,500 a month.
“It’s a big part of our costs, and when gas prices go up, so does the fee,” Mr. Gharib said.
With more Americans than ever using plastic to pay not only for high-price items but also everyday purchases like groceries, small businesses in particular complain that their profits are squeezed by card-related fees.
Even experienced merchants say that the fee structure for accepting plastic is confusing. Visa and MasterCard charge different rates, called interchange fees, depending on the credit card that is used. A debit card with a PIN has the lowest interchange fee; a credit card that offers reward points has the highest.
The companies that process the cards add another fee, so the merchant’s total cost for accepting Visa or MasterCard can be a bit more than 3 percent of a transaction. (The rates for American Express and Discover are more straightforward, because they contract directly with merchants.)...