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http://www.msnbc.msn.com/id/23283402/Customer backlash against bad service
Growing gap between promised and delivered experience
After getting nowhere with the call center, some customers are sending "e-mail carpet bombs" to the C-suite, cc-ing the top layer of management with their complaints.
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By Jena McGregor
updated 4:29 p.m. PT, Tues., Feb. 26, 2008
In the annals of customer service, 2007 will go down as the year fed-up consumers finally dropped the hammer. In August a 76-year-old retired nurse named Mona Shaw smashed up a keyboard and a telephone in a Manassas, Va., Comcast office after she says the cable operator failed to install her service properly. During her first visit to the branch outlet, the AARP secretary says she was left sitting on a bench in the hallway for two hours waiting for a manager. She returned, armed with a hammer, and let loose the rallying cry "Have I got your attention now?" Afterward, she was arrested, fined $345, and became a media sensation, capturing the hearts of frustrated consumers everywhere. (Says Comcast: "We apologize for any customer service issues that Ms. Shaw experienced.")
Three months earlier, in May, Michael Whitford uploaded a video in which he chooses among a golf club, an ax, and a sword before deciding on a sledgehammer as his weapon of choice for bashing his nonfunctioning Macbook to smithereens. In the video, Whitford, a systems engineer from Chandler, Ariz., says that Apple declined to cover the repair under warranty, citing damage from a spilled liquid. More than 340,000 people have viewed the black-and-white smash-up on YouTube.