NYC Launching the Official New York City Condom

[Jcrowley]

NYC Launching Official City Condom

NEW YORK (AP)  -- Available soon from City Hall: an official New York City condom.

Mayor Michael Bloomberg's administration is focused on reducing rates of sexually transmitted diseases and AIDS, and part of the strategy is the aggressive promotion of free condoms. Officials are banking on the idea that more people will use condoms if they're wrapped in jazzy packaging.

One idea for the design of the official city condom is a subway theme, with maps and colors of the different lines emblazoned on the wrappers. The health department says a number of possibilities are under consideration.

``Brands work, and people use branded items more than they use non branded items, whether it's a cola or a medicine even,'' Health Commissioner Thomas Frieden said in an interview. ``Brands add value and they increase use.''

New York is already a big player in the condom market. The city hands out 1.5 million free condoms each month, or about 18 million a year. Hundreds of organizations get free condoms from the city and distribute them at various locations, including health clinics and advocacy groups, bars, restaurants, nail salons, nightclubs and even prisons.

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[Olney Blue]

1. This is smart public health policy.

[hobbit709]

2. The mind boggleth

at the logo possibilities: think the Big Apple!:rofl:
It's a good idea but an evil mind like mine can think of all sorts of things to put on them.

[aquart]

3. I simply treasure this.