Ida Honorof, 93; crusading radio host
By Elaine Woo, Times Staff Writer
March 18, 2007
Ida Honorof, an environmental crusader who won plaudits for her investigative reports on pesticide contamination of lettuce in the early 1970s, died of natural causes March 5 in Eureka. She was 93.
For 20 years until the late 1980s, Honorof was known as the host of "Report to the Consumer," a hard-hitting weekly radio program on KPFK-FM (90.7) in Los Angeles, where she produced the show as an unpaid volunteer.
In 1973, about five years into the show, she learned from the operator of a pesticide spray rig about chemical burns on an Imperial Valley lettuce crop. She alerted authorities, who tested the lettuce and found residue up to five times the maximum level permitted of the pesticide Monitor-4.
Honorof was not content to report her findings only to KPFK's relatively small audience but drew national attention to the issue when she held a press conference in Chicago with United Farm Workers head Cesar Chavez.
Thousands of crates of lettuce were ordered destroyed, and Monitor-4 was banned.
Her coverage of the dangers of the pesticide earned an Associated Press award for investigative journalism. It was one of hundreds of stories she reported during a lifetime devoted to environmental and consumer action.
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http://www.latimes.com/news/obituaries/la-me-honorof18mar18,0,7226426.story?coll=la-home-obituariesOne of the activist journalsits, not a lap dog for the rich and powerful. She also fought the pulp mills in Humboldt county, CA, and the use of DES and malathion.