http://www.alternet.org/environment/106982/are_human_beings_hard-wired_to_ignore_the_threat_of_catastrophic_climate_changeAre Human Beings Hard-Wired to Ignore the Threat of Catastrophic Climate Change?By Lisa Bennett, Greater Good. Posted November 14, 2008.
Climate scientists wonder why people don't do more about global warming. Social scientists have some troubling answers.Three years ago, I became obsessed with global warming. Practically overnight, my worries about its potential effects outstripped my worries about so many other national and global issues, even personal ones.
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That year, 2005, marked a turning point for many people. After decades of observation, speculation, and analysis, the world's climate scientists had reached a consensus, and increasingly the general public was accepting it. As USA Today reported, "The Debate is Over: Globe is Warming."
The next step, scientists advised, was action. We needed to take significant and urgent steps to cut our dependence on fossil fuels by 25 percent or more, something NASA's top climate scientist, James Hansen, said we had only a decade to do if we were to avoid the great global warming tipping point-that level at which increased temperatures would unleash unprecedented global disasters.
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Yet none of this adds up to the significant and urgent action scientists have called for. The question is why: Why don't more of us respond more seriously to the most serious threat to the planet in human history?
"Many climate scientists find the response to global warming completely baffling," says Elke Weber, a Columbia University psychologist and the chair of the Global Roundtable on Climate Change's Public Attitudes/Ethical Issues Working Group. According to Weber, climate scientists just can't understand why government and the public have been so slow to act on the extraordinary information these scientists have provided.
But now a growing number of social scientists are offering their expertise in behavioral decision making, risk analysis, and evolutionary influences on human behavior to explain our limited responses to global warming. Among the most significant factors they point to: The way we're psychologically wired and socially conditioned to respond to crises makes us ill-suited to react to the abstract and seemingly remote threat posed by global warming. Their insights are also leading to some intriguing recommendations about how to get people to take action-including the potentially dangerous prospect of playing on people's fears.
Our misleading emotionsThere are a significant number of researchers now devoted to studying how people decide that something is truly bad for them. They are called "risk-analysis scholars," and they believe there are, in general, two ways we may assess a risk such as global warming. One is through our analytic abilities, by which we examine the scientific evidence and make logical decisions about how to respond. This is the process that was used by climate scientists to reach the strong and clear conclusion that the risks of global warming are momentous and require immediate and significant action.
But most of us do not rely on our analytic abilities to evaluate the risk of global warming-or any risk, for that matter.
Instead, we rely on the second and more common way of perceiving risk: our emotions.
"For most of us, most of the time, risk is not a statistic. Risk is a feeling," says Weber. We are swayed by our feelings, and those feelings-while an essential part of the decision-making process-can be misleading guides, depending on the type of risk involved.
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