McDonald's to launch campaign against 'McJob' entry in (OED) dictionary

[TechBear_Seattle]

McDonald's to launch campaign against 'McJob' entry in dictionary

LONDON (AFP) - Fast food giant McDonald's is set to begin a campaign to redefine "McJob" entries in British dictionaries, which it believes are both incorrect and insulting to its workers, the Financial Times reported on Tuesday.

"We believe that it is out of date, out of touch with reality and most importantly it is insulting to those talented, committed, hard-working people who serve the public every day," wrote David Fairhurst, the company's chief people officer in northern Europe, the FT said.

Citing a copy of Fairhurst's letter to cultivate support for the campaign, the business daily said McDonald's plans a "high-profile public petition" to get the definition changed.

The Oxford English Dictionary (OED) describes a McJob as "an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector".

The article continues at http://news.yahoo.com/s/afp/20070320/wl_uk_afp/britainuscompanymcdonaldsoffbeat_070320060001

[truebrit71]

1. Seems like a perfect appropriate definition....

...that is unless McD's suddenly chnages its' entire business plan.... :eyes:

[tanyev]

2. McDonald's needs to McGet over its McFecking McSelf.

[truebrit71]

3. McLOL!!!

Mc:rofl:

[soulcore]

5. Or give its employees a supersized McRaise. n&t

[brentblack]

4. You can polish a trud all day...

...you will still have a turd.

Good Luck McD's. Even if you succeed, it is not like the OED created this word. It is out of the bag. You just look foolish at this point.

[AllegroRondo]

6. Geez. Dictionaries dont create the definitions, people do

they only report the commonly understood definitions.

[mdmc]

7. kick

for the insanity

[Kingshakabobo]

8. Wouldn't it be funny to see this litigated.

I don't know about English law but I assume truth is a defense. It would be hilarious to see the stats on low-pay and actual prospects. Maybe they would poll the employees to see how "stimulated" they are.