How old do you think hybrid vehicles are? Five years? Ten?
The series hybrid, the drive train that made "Prius" a household word, is about to celebrate its 40th birthday.
That's an ad from GM touting their Stir-Lec 1 concept car. Except for the use of lead acid batteries (Lithium Ion batteries were still years off), the orientation of the motors (electric in the front, gas in the rear), and the use of a Stirling motor (external combustion instead of internal) it's identical to the series hybrid drive trains that power the Prius, Impact, and other foreign hybrids. And it got almost 90 miles to a gallon in 1969.
While the technology to make the Stir-Lec a feasible production car in 1969 wasn't quite ready, it puts paid to the myth that General Motors, at any rate, needed to do research and development from scratch to provide modern fuel efficient vehicles. All they had to do was pull up the file on the Stir-Lec and they'd be 3/4 of the way there.
Take the engine design, reverse it so that it's front-wheel drive with battery packs in the back. Replace the Stirling engine with a more traditional Dual Overhead Cam 4 cylinder (at least until you could work on a more modern Stirling). Replace the capacitor pack with a more modern computerized monitoring system to take care of the recharging. Pull out the Lead-Acids and put in NiMH batteries (cheaper than Lithium). Drop it into a Saturn or Chevrolet frame and voila, a GM hybrid that would not only compete with the imports, but could be sold cheaper and easier here at home. It would also appeal to the "buy only American" people who want American cars but have been longing for fuel efficiency.
When Prius-mania hit, and gas prices started to soar, GM could have had their own hybrid in the showrooms in a year. Less if they crammed. All those waiting lists for Priuses and Impacts? They would have been cut in half as Saturn and Chevrolet hybrids came onto the scene. Market penetration of hybrid vehicles could have jumped higher faster, decreasing demand for foreign oil and helping to keep gas prices down for the majority still driving gasoline powered vehicles.
Obviously, GM hasn't. Instead of using what they already had, they tried to co-opt the "hybrid" label with their "Green Line" mild hybrids, which only gave you about an extra 3-5 miles a gallon, but could make you feel good because you were buying a "hybrid." Eight years after the Prius came to America, GM finally has a full series hybrid engine...but you can only get it in the Cadillac Escalade, probably the most expensive vehicle GM makes.
GM has failed to respond to market demands. They have refused to use their own research and development from the past. They're a dinosaur and now that the comet is coming into view over Pangaea, they're starting to whine.
This is a perfect example of what is wrong with the Big 3, and more than anything else why they have failed. We should not and must not just give them a blank check to keep doing more of the same. Bail out the workers and the suppliers, but let the companies currently known as GM, Ford, and Chrysler die so that newer, more effective, better companies can rise phoenix-like from the ashes.