http://www.newsweek.com/id/172243?from=rssCan Ford Pull Ahead?
A strategy for surviving the possible collapse of the Big Three
As Detroit circles the drain, it appears all is lost for the American auto industry if taxpayers don't ride to the rescue with a $34 billion bailout. Or is it? Sure, General Motors and Chrysler says they'll be broke by New Year's, but the same is not true of Ford. In fact, after parking the plane and arriving at the Capitol in a hybrid, Ford CEO Alan Mulally told lawmakers Thursday he didn't expect to use the bailout billions he was seeking. Instead, he just wanted a "safeguard" from Uncle Sam. Should Congress not come through, analysts say Ford could still keep on rolling, even as its cross-town rivals crash. "Ford could end up being the sole survivor," says bond analyst Shelly Lombard of Gimme Credit research.
So why did Mulally go begging with his brethren on Capitol Hill? He's worried that if GM goes down, all of Detroit could take a dive. And that is a risk since the Big Three share 80 percent of their auto-parts suppliers. But not all suppliers buy the conventional wisdom that a GM failure will wipe them out. And for now, Ford is actually benefiting from the stink of bankruptcy hovering over GM and Chrysler. As auto sales cratered this fall, Ford's U.S. market share actually grew—to 16.1 percent in November from 14.7 percent in November 2007. The reason: Domestic car buyers are steering clear of GM and Chrysler and turning to Ford. A recent study by CNW Marketing Research showed that 32 percent of would-be GM buyers were scared off by the fear of bankruptcy. They defected to Ford more than any other automaker, the study found. "Ford is getting a boost in sales because people think they're in much better health," says IHS Global Insight analyst John Wolkonowicz.
The fact is, though, Ford is sick, too. It's lost $8.7 billion so far this year and struggles with the same high labor costs and SUV dependence as GM and Chrysler.
But the company is in better shape because of what Mulally calls "the biggest home-equity loan in history." As soon as he arrived in Detroit from Boeing two years ago, Mulally mortgaged every asset Ford had—even old Henry's family name—to secure $23 billion in loans. Today, even after burning through billions, Ford still has a formidable stash of cash and credit worth almost $30 billion. That's nearly twice the size of GM's cash cushion and 12 times more than Chrysler has. Mulally's bet-the-house loan looked risky back in 2006, but now with credit frozen "it turned out to be a brilliant deal," says Lombard.The bond market, which long ago wrote off Detroit, is starting to notice a difference between Ford and GM. Ford's long-term bonds are selling for 25 cents on the dollar. That's horrible, unless you consider that GM's long-term bonds are going for 18 cents on the dollar. "Ford's bonds are starting to diverge as GM looks closer to bankruptcy," says Lombard.
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