|
I'll say it again, because I've said it before and far too many people on DU aren't listening.
Detroit made SUVs BECAUSE PEOPLE WANTED SUVs! What caused them to want those instead of traditional station wagons? CAFE. Yep, corporate average fuel economy - which effectively killed the traditional station wagon. Americans tend to like driving big roomy cars. I can sympathize - I drive such a car, admittedly.
GM has made lots of mistakes with the car market. Crappy quality, which is the biggest problem, is part them not paying as much attention and part the UAW workers not giving a rat's ass. I've worked on a line, so I know that plenty of UAW guys only care about their paychecks, and do the absolute minimum possible they can get away with. That failing hits both management and the workers.
Vehicle choice is a management fault. GM in particular, is an insular organization the likes of which have to be seen to be believed. In 2000, a study found that of GM's top 6000 personnel, only 233 of them had worked for anyone else. So of those 6000, 5767 of them had only ever worked for General Motors. And people wonder why they don't think very well?
Everyone needs to pitch in to help Detroit. Ford's Mulally is a helluva good man - he led Boeing into kicking the hell out of government-owned-and-subsidized-to-the-eyeballs Airbus. We need two more guys like him for GM and Chrysler. Wagoner and especially Nardelli need to retire. Nardelli's the headdick who spent six years running Home Depot into the ground and then took off with a $210 million severance package. I think they ought to put Roger Penske (one of the biggest car dealers in the country, and a self-made billionaire) running GM, and find a similar good guy at Chrysler. Part of me wants to say get Lee Iacocca back running things at Chrysler, but he's 84 and a bit too old to be pushing at this level.
The UAW, when the next contracts come up, ought to try using their own big fund to pay healthcare costs to buy a chunk of the Big 3 and get a management stake, and then distribute the stocks bought amongst GM workers. The idea here is to make them have a little more concern about the company's well being. The company prospers, and they get some money out of it. With stock at a few bucks a share, if each worker got 100 shares right now, if GM recovers enough that its stock gets to be worth $50, that's $5000 for each UAW member. The workers could do a lot to help GM by simply doing their jobs the best they can, and by the supervisors there actively telling the workers to let them know if they see faults.
Then you have the buying public. Look, if gas is cheap people will want big cars. Why not figure out how to build big cars that get excellent fuel mileage. I don't know why stuff like plastic bodies and more aluminum in cars never caught on like wildfire - it makes a lot of sense. Likewise, turbocharging, direct fuel injection and turbodiesel engines would also help. The finest turbodiesels in Europe make 275 horsepower and get 40 miles to the gallon cruising. Try that in gasoline-fueled car! Why can't GM do that?
Everybody here talks about electric and hybrid cars, but the fact is that pure electric cars are not viable (not enough range, too long to charge) and hybrids are a complex, expensive solution to increasing fuel economy that can have reliability issues down the road. Why not try simple solutions first? Instead of building huge SUVs and focusing on those, build car-based activity vehicles. Detroit actually is on the right track here - the Dodge Caliber/Nitro, Ford Escape, Pontiac Vibe/Toyota Matrix and Chervolet Equinox are the cars that work here. But the ultimate ace of that category is the Nissan Rogue, an example of which my significant other drives. Nice car, that thing. :)
The biggest part here is the media. I think Iacocca's old tagline used by Chrysler - "If you find a better car, buy it" - ought to get used by somebody. The next GM boss should be on every TV show imaginable, explaining the Chevrolet Volt and why its such a piece of engineering history. They ought to do what Mazda did and go around the country, allowing people to test one of their cars against a few import rivals. That gets attention and feedback for the automakers.
|