http://www.thedailybeast.com/blogs-and-stories/2008-12-15/shopping-in-secretHide the Hermès orange and the Tiffany blue—today's wealthy consumers are asking for unmarked bags to disguise their luxury purchases. The Daily Beast investigates.
Last week, Kathleen Fuld, wife of Lehman Brothers C.E.O. Dick Fuld, stopped by the Hermès boutique on Manhattan’s Madison Avenue to buy some holiday gifts. As she paid for her purchases, she vetoed the store’s signature orange bag and asked for a plain white one instead.
It’s become a common request, an Hermès employee told The Daily Beast. Sales associates at this temple of good taste have gotten used to passing out plain white shopping bags to clients eager to hide their $10,000 Birkin habits in the current economic environment.
At Hermès and a handful of other exclusive retailers, “secret shopping” has becoming the winter season’s newest trend. Anyone who can still afford, say, the three cashmere throws at $2,225 each that Mrs. Fuld bought when she stopped by the store that day isn’t likely to advertise it. Instead, the city’s most extravagant shoppers are ferrying their purchases home in unmarked bags; delegating delivery to assistants; or manipulating credit card bills to disguise their spending from outsiders—and their spouses.