Times are tough, even in the salvation market. After decades of growth, the nation's largest group of Protestants, the Southern Baptist Convention, is reporting losses (in church membership and recorded baptisms) for the third year in a row. Baptisms are at a 20-year low, a figure liable to put an eternity-conscious church into a severe depression.
Cutbacks at Southern Baptist seminaries and agencies are even hitting the denomination's bold, new marketing strategy designed to spread the gospel (and increase the flock) to every soul in North America by 2020. The campaign, called "God's Plan for Sharing" (Yes, GPS), includes a new image media campaign, "We Are Southern Baptists."
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The numbers might be about changing demographics or declining brand loyalty. But those are secular explanations based on secular measurements of success.
Shouldn't the church find more faithful ways of measuring its success? Mercy instead of membership? Forgiveness instead of financial contributions? Baptisms lived in the world instead of baptisms recorded in a book? Justice instead of just stats?
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http://newsweek.washingtonpost.com/onfaith/undergod/2008/12/southern_baptist_decline_and_g.htmlBoohoo..........:nopity: