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Ford Motor Company started producing its fuel-efficient low-cost Fiesta car at a plant in the eastern Chinese city of Nanjing on Thursday, the company said.
The Changan Ford Mazda Automobile Company will produce the Fiesta for the Chinese market, with the first vehicles expected to go on sale later in the first quarter, the company said in a statement.
The latest version of the Fiesta debuted last year in Europe, with 61,000 cars sold so far, Ford said.
Ford is one of the US auto giants striving to accommodate car buyers who are abandoning gasoline-guzzling sport-utility vehicles in favour of more fuel-efficient sedans after oil prices hit record highs last year.
The auto maker has been touting Fiesta, its second-best selling vehicle behind the Ford Focus, as the first in "a series of global cars."
"We are leveraging our global assets and expertise to design and build vehicles that meet the demands and expectations of customers around the world," Joe Hinrichs, Ford's group vice president for global manufacturing and labour affairs, said in the statement.
http://rawstory.com/news/afp/Ford_starts_making_Fiesta_in_China_01152009.html