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Yes, shitty. Shitty shitty shitty. Right out of the McGovern, Carter II, Mondale, Dukakis, Kerry playbooks. 1) First, you NEVER, EVER allow your opponent to define you. This happened right out of the gate when the Card Check R-allies came out with a barrage of ads that tagged Allen as "anti-secret ballot" on unionizing. These attacks went virtually UNANSWERED. That is called STUPID, WEAK, and WIMPY. That alone KILLED his chances. 2) He ran an especially SHITTY campaign in the second Maine district which is Collins' home turf. His ads SUCKED, and he did not connect to this more rural part of the state at all. If he was going to have any hope at all, he needed to run essentially two campaigns with a very different strategy in the 2nd district to cut into Collins' popularity. Her ads were EXCELLENT ! His sucked, and he did not do nearly enough groundwork here out in the coffee shops and shopping mall parking lots pressing the flesh. He did silly little events with no one there but die-hard liberals and Democrats. You can't win that way. 3) His campaign simply lacked focus, clarity, and a solid NEGATIVE message against Collins. When you are trying to fire someone, you don't play super-nice. Allen did. He did not talk nearly enough about her 81% Bush voting record, etc. etc. 4) He did not exploit the CHANGE sentiment well at all. Again, WEAK MESSAGE. His mantra should have been the ABSOLUTE NECESSITY OF CHANGING THE SENATE IN ORDER TO MAKE REAL CHANGE, WHICH I EMBODY and NOT COLLINS WHO LOVES JOHN MCCSAME. His messaging sucked. 5) His positive message also lacked clarity. He should have pounded away on the positive he has done for Mainers. He didn't. Collins did. 6) His campaign simply lacked energy and enthusiasm, and he did little generate any. ** It would have been hard to beat Collins no matter what given her popularity, but he should have scored atleast 46-48% against her in this change climate where Obama won in Maine with 58% of the vote. He could have even beaten with a 51-52% if he had run the right camapaign from second one. HE RAN A SHITTY CAMPAIGN, PLAIN AND SIMPLE. NO EXCUSES!!
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