Blackwater - Rebranding itself

[yodoobo]

"Blackwater Dumps Tarnished Brand Name"

(AP) Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticized work in Iraq, renaming its family of two dozen businesses under the name Xe

http://www.cbsnews.com/stories/2009/02/13/national/main4800193.shtml?source=RSSattr=U.S._4800193


Pretty sickening

[MADem]

1. Pronounced ZEE.

All I can think of is the Costa Gavras film "Z." Of course, that was about the murder of a Democratic politician during a dictatorship....if they're looking for rebranding, anyone with a fig's worth of memory isn't getting a warm-n-fuzzy from that new "brand name."

[B o d i]

2. Cute, as in X E cute

or maybe it's an acronym, for Xtian Extremists?

[midnight]

3. Sounds like these ex-military want to take over the world

hitler style but with a Xe pronounced Z.

[Bozita]

4. I'd like to suggest Amway. It's got great name recognition ...

... and the mere mention of that name sends folks scurrying in all directions.

[Fridays Child]

6. It's still being used, though. How about Enron?

:rofl:

[Chulanowa]

5. That's ridiculous

Even from a market standpoint. "Xe"? What the fuck? They might as well do like Prince and name themselves a symbol. I suggest the Jolly Roger.

[yodoobo]

7. A prince symbol

That way they can be "The killer mercenaries formerly known as Blackwater"