Recently I had the opportunity to speak to the CEO of a large corporation based in the Western United States. The CEO's company is considering undertaking a major project in accordance with its normal line of business -- which, if executed, could result in employment (albeit temporary employment) for hundreds and perhaps more than a thousand individuals. The project would bring in substantial revenues to the company -- but would also entail substantial costs, substantial risks, and might or might not make a profit. Consumers are willing to pay for the company's product -- but they are not willing to pay what they were a year ago, and the company is having difficulty negotiating with its distributors on appropriate prices. Nevertheless the Company, which remains highly solvent, is willing to take the risk -- if it can contain its costs to what it perceives to be reasonable levels.
The rub is that the project depends on the participation of a Key Individual. Key Individual is himself quite wealthy, and has worked on many similar projects with the Company. But this time around, the Company and Key Individual cannot agree on a price for Key Individual's services. You see, Key Individual is simply not willing to accept compensation less than what he is used to for the project -- even though it is reasonably clear that the project is worth less than it might have been under better economic circumstances.
http://www.fivethirtyeight.com/A conundrum.........