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Producer Jake Ellington hopes to deliver a new reality program nothing like television viewers have seen before: would CEOs, investment bankers, and well-to-do millionaires know how to survive; more particularly feed themselves and their families on a shoestring budget? Families across the country are learning to do more with much less in the kitchen, often replacing common, everyday items with substitutes in order to make the most out of their budgets. Ellington sets out "...to produce a program which budgets some of the nations wealthiest individuals with $50 to feed their families for a week." Ellington found "...that most had a miserable experience when faced with decisions at the grocery store." "I couldn't believe that the Starbucks coffee on the way to the grocery was part of the budget!" replies the wife of a New York City investment banker.
Ellington's program will never air on prime-time television because Ellington doesn't exist. The program doesn't exist, nor does the experiment which has become most families' everyday reality. The fact is that most of the folks on top will never have to understand how far one can stretch a $7 block of Velveeta cheese, or the value in buying rolled oats and brown sugar. Separately. No, they won't ever understand that the $6 Starbucks on the way to the grocery store is almost 10% of your entire weekly budget.
Oh well.
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