Motorcycle riding without a helmet.
"I'd rather be riding my motorcycle thinking about business," it goes, "than sitting in my office thinking about riding my motorcycle."
That saying is also the foundation for his latest business venture, Biker's Guide to Business LLC.
DeVille is targeting executive-level motorcycle riders he calls "business bikers." His goal: Develop a "workshop on wheels," with him leading chief executives with motorcycle licenses through five days of business coaching in places such as the Colorado mountains.
Bike Week events this weekend DeVille, who has run a Maitland-based consulting service since 1994, hopes to draw a connection between riding a motorcycle and running a business.
"If you're going to put yourself on the back of a motorcycle and expose your relatively unprotected body to the elements, to those crazy 'cagers' out there, you understand reasonable and controllable risk," DeVille said. "Cagers" by the way, is bike lingo for people who drive cars and trucks.
http://www.orlandosentinel.com/business/orl-biz-biz-bikers-022709,0,7949425.story