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Seems to show up at least once a week these days. Usually, the claim is that five or six companies control 90 percent of the media. Whether its four or five or six and whether its 90 percent, everything, or even "most" its ridiculous, easily disproven claim that does not help us in making the valid argument that there is insufficient diversity in the media. So once again, let me debunk this claim:
First, the companies alleged to control everything are usually identified as:
GE/NBC Disney/ABC CBS/Viacom (or national amusements) Time Warner News Corporation Clear Channel
Now, let's take a look at these companies and what they do and don't control with respect to what we read, see, hear:
Four of these companies (GE, Disney, Natl Amusements, and News Corp) control the four major broadcast television networks. Leaving aside the fact that the networks share of the viewing audience has for some time been dropping like a rock, that is no small thing. But does it represent 90 percent of all media? Well, let's consider that these four companies own a total of around 50 television stations (out of more than 1700 fulll power stations in the US). Their networks of course have lots of affiliates -- around 850 -- closer to 1000 if you toss in the CW Network, MyNetworkTV and Telemundo). That leaves around 700 stations that aren't owned or affiliated with these companies, including over 350 full power stations affiliated with PBS. And, it should be noted that most of those 1000 or so affiliates that aren't owned by the networks typically offer, in addition to the nightly network news programming, local news programming that they produce themselves (or acquire from sources other than the networks.)
Those four companies have other media interests of course. News Corp in particular owns a number of cable networks, including Fox News. Most of the other networks are sports or entertainment oriented. News Corp also owns the New York Post and the Wall Street Journal. They have no radio stations but do have a syndicated Fox radio network. Not sure how many radio stations carry it. GE owns a lot of cable networks, including several news-oriented networks (CBNBC, MSNBC). GE has no newspapers, no news magazines, no radio properties. ABC also has a lot of cable networks, although almost all are sports and entertaintment oriented, not news. They sold all their radio stations and their radio network a few years ago (its still called ABC radio network but they don't own it anymore), they do still distribute syndicated ABC News radio programming. ABC also doesn't own any newspapers or news magazines. Nat'l Amusements owns around 140 radio stations and the CBS radio network which has around 1000 affiliates (out of the 11,000 commercial radio stations in the US). They have no newspapers, no news magazines. They have (through Viacom) a bunch of cable networks like Showtime and MTV, but no cable news programming.
Based on the above, it seems pretty hard to figure how one gets to the 90 percent control claim. And looking at Time Warner and Clear Channel help you get there. Time Warner owns a lot of cable networks, including CNN. It also owns Time Magazine. But it owns no newspapers and no radio properties. It also owns a lot of cable systems, but it will stop owning those sometime in the next few weeks under a spin off that will leave Time Warner and Time Warner Cable completely separate companies -- no overlap in management. Clear Channel is the biggest radio station owner in the country, but it has no television properties, no news magazines, no newspapers. I'm not sure exactly how many radio stations Clear owns -- last I saw it was between 900 and 1000. That's a lot, but not exactly 90 percent of the 11,000 commercial radio stations licensed in the US (there are also between 1500 and 2000 full power noncommercial radio stations in the US).
If that isn't enough to debunk the 90 percent myth, consider the following: of the top ten newspapers in the US, only two are controlled by any of the six companies identified as cotnrolling 90 percent of the media -- the WSJournal and the New York Post, both controlled by Murdoch's News Corp. Even more noteworthy, if you look at the list of the top 100 newspapers in the US, you discover that none of them are controlled by the six companies listed, except for the aformentioned WSJ and the New York Post. There also are three natianal news magazines -- only one, Time, is controlled by the six companies identified. Also, in considering what constitutes the "media" we shouldn't ignore cable systems and DBS companies. Only one of the six listed companies owns cable systems and/or DBS companies. Out of the close to 100 million pay tv subscribers in the US, Time Warner Cable (soon to be independent of Mr. Bewkes and Time Warner Inc) has around 13 million subscribers I think. (Its smaller than both Comcast and DirecTV and about the same size as Dish Network).
My point isn't that everything is hunky dory in the media business. Its definitely not, particularly with the wrongheaded decisions to raise local broadcast ownership caps and to relax cross ownership rules. However, we lose credibility in pointing out what is wrong when we start out making arguments that, as shown, are readily debunked.
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