http://d.yimg.com/img.news.yahoo.com/util/anysize/400,http%3A%2F%2Fd.yimg.com%2Fa%2Fp%2Fap%2F20090227%2Fcapt.01b96fbfed2b4a27855e3b19c1f1aacc.electronic_cigarettes_gfx693.jpghttp://d.yimg.com/img.news.yahoo.com/util/anysize/400,http%3A%2F%2Fd.yimg.com%2Fa%2Fp%2Fap%2F20090227%2Fcapt.96014368ee3649edbf6e59738b90eb36.china_smokeless_smokes_ny207.jpgA worker assembles electronic cigars at the Ruyan factory in Tianjin, China, Thursday, Feb. 19, 2009. The battery-powered products, which resemble real cigarettes and cigars but
produce a fine nicotine spray absorbed quickly and directly by the lungs, are gaining ground in America and Europe, and have even made a dent in China, home to 350 million smokers - the world's biggest tobacco market.
(AP Photo/Greg Baker)
http://d.yimg.com/img.news.yahoo.com/util/anysize/400,http%3A%2F%2Fd.yimg.com%2Fa%2Fp%2Fap%2F20090227%2Fcapt.56ef08d20ea24a8fafd83db70eaa3660.china_smokeless_smokes_ny210.jpgA worker tests the amber LED lights on electronic cigarettes at the Ruyan factory in Tianjin, China, Thursday, Feb. 19, 2009. The battery-powered products, which resemble real cigarettes but produce a fine nicotine spray absorbed quickly and directly by the lungs
Chinese e-cigs gain ground amid safety concernshttp://www.google.com/hostednews/ap/article/ALeqM5jwETll8rB7gQPC1Xh516-0DSrdzwD96KAUA80The Ruyan V8, which produces a nicotine-infused mist absorbed directly into the lungs, is just one of a rapidly growing array of electronic cigarettes attracting attention in China, the U.S. and elsewhere — and the scrutiny of world health officials.
Marketed as a healthier alternative to smoking and a potential way to kick the habit, the smokeless smokes have been distributed in swag bags at the British film awards and hawked at an international trade show.
Because no burning is involved, makers say there's no hazardous cocktail of cancer-causing chemicals and gases like those produced by a regular cigarette. There's no secondhand smoke, so they can be used in places where cigarettes are banned, the makers say.
Health authorities are questioning those claims.
"There is not sufficient evidence that (they) are safe products for human consumption," Timothy O'Leary, a communications officer at the WHO's Tobacco Free Initiative in Geneva, said this week.
Prices range from about $60 to $240. Kits include battery chargers and cartridges that range in flavors (from fruit to menthol) and nicotine levels (from zero — basically a flavored mist — to 16 milligrams, higher than a regular cigarette.) The National Institutes of Health says regular cigarettes contain about 10 milligrams of nicotine.
Smoking Everywhere, a Florida-based company, proclaims it "a much better way to smoke!" while a clip on YouTube features an employee of the NJoy brand promoting its e-cigarettes at CES, the international consumer technology trade show.
Online sales make it even more difficult to regulate the industry, which still falls in a gray area in many countries.
In the U.S., the Food and Drug Administration has "detained and refused" several brands of electronic cigarettes because they were considered unapproved new drugs and could not be legally marketed in the country, said press officer Christopher Kelly.