JON FRIEDMAN'S MEDIA WEB
CNBC made itself an easy target for Jon Stewart
Commentary: Rick Santelli's bizarre outburst was the tipping point By Jon Friedman, MarketWatch
NEW YORK (MarketWatch) -- Memo to broadcast-news executives: Don't incur Jon Stewart's wrath.
Just ask CNBC.
On March 4, Stewart, the host of Comedy Central's "The Daily Show," skewered CNBC in a brilliant, hilarious segment. He captured the frailties of General Electric's business-news network in a montage of ill-fated predictions and miscalculations. The whole thing amounted to a laying bare of the general buffoonery that is CNBC at its worst.
Following Rick Santelli's outburst, CNBC has made the mistake of incurring Jon Stewart's wrath, according to MarketWatch's Jon Friedman. (March 9)Nobody on television is wittier than Stewart. In this instance, his inspiration was the now- infamous outburst by CNBC correspondent Rick Santelli. Reporting from a trading floor in Chicago, Santelli heatedly blasted President Barack Obama recently over his plan to ease the housing crisis.
See 'Daily Show' clip here.
It should be noted that CNBC's image meisters also miscalculated. I suspect that if Santelli had followed through and appeared on "The Daily Show" -- during the segment, Stewart said Santelli had reneged on an agreement to show up -- "The Daily Show" might have gone easier on him and his employer.
No sympathy for the devilBut it's hard to muster much sympathy for CNBC. ...........(more)
The complete piece is at:
http://www.marketwatch.com/news/story/CNBC-easy-target-Jon-Stewarts/story.aspx?guid=%7BEAB2CEB9%2D0F7A%2D444A%2DB131%2D4821D7C59315%7D