Television ads to become increasingly aggressive

[Deja Q]

http://adage.com/article?article_id=136841

Oh good.

Let's see how they play out, but I suspect it'll be childish, lacking any depth or reasoning... wait, that's our "culture" to begin with: vapid and dissuading people from thinking. My bad! At least the "Before you throw the gauntlet" section, as if we all do marketing for a living :eyes:, has a grain of common sense... which will be passe by 2010 anyway...


No, this is not a lounge thread. If it were, you'd see a massive tonal shift in post.

[Tierra_y_Libertad]

1. The remote control is one of the greatest inventions for suffering humanity ever devised.

[Deja Q]

3. Oh, so no standards? Just do what one wants without thought of repercussion?

use your remote control switch on me, then, because all you are is someone lazy who tells everyone to do everything else. You're "remote control" comment is as participatory as a dust mite.

[Tierra_y_Libertad]

7. No repercussions? Such as?

[dgibby]

14. "TV ads to become increasingly aggressive"

As, it would appear are some of the responses here, unless, of course, you forgot the "sarcasm" smilie; otherwise, I don't understand this response at all. If I'm misinterpreting, please forgive.

[sakabatou]

4. Especially the "Mute" button

And TiVo.

[BlooInBloo]

6. Indeed. There are few things that bug me more than commercials doubling the volume on me.

[blogslut]

21. There is a cap on volume levels for broadcasters

The thing is, commercials are recorded at the highest level allowed, while programs record/broadcast at varying levels.

This explains it:

http://www.msnbc.msn.com/id/17229281/

Fortunately, companies like Dolby are working on speakers that would auto-adjust volume levels:

http://arstechnica.com/old/content/2007/01/8654.ars

Of course, the article cited in the OP is about advertisers attacking their rivals. :)

[Posteritatis]

8. My grandfather kept a styrofoam brick on a string tethered to his chair in the TV room (nt)

[Grey]

11. I love the Remote Control but,

I love the MUTE button more. You are correct, being able to lock out certain channels is a blessing.

[tridim]

2. More commercials like this please..

http://www.youtube.com/watch?v=9BG3cURpEJc

Watch it a few times for the full comedic effect. I'm still LMFAO about a dozen views later.

[Deja Q]

5. Hehe. And that one requires more brainpower than a 30 second vapid attack ad...

:)

[ContinentalOp]

24. Hahaha, what?

You're going to criticize advertising and then defend that idiotic thing?

[Drunken Irishman]

16. Yup. Those GO MEAT ads are awesome...here is my favorite.

http://www.youtube.com/watch?v=KTv8pR3fu7M

The mom is sooo funny and reminds me of my gf's mom.

[FLAprogressive]

23. this one is the best

http://www.youtube.com/watch?v=E5oN4Z0Qe9E

"Oh my! Oh me! That lunchmeat's bourgeoisie!"

[JVS]

9. If you don't smoke Tarrlytons, FUCK YOU!

[Regret My New Name]

26. heh

[pipi_k]

10. I don't mind the "attack ads" so much...it's the ones

that assault me with ear-splitting sound that's at least 50 decibels above whatever program I was watching before the switch to commercial.

Sometimes it's nearly impossible to watch a program without literally having the remote in my hand the whole time so I can "mute" and "unmute" when the situation requires. Makes watching TV extremely unpleasant. Which is a shame, really, because sometimes it happens during some pretty good educational shows I'd like to see.

Bastards!!!!!

I hear it's to get people's attention.

OK....they get mine, alright. I take note of which product it is and then buy the competing brand if at all possible.

[SoCalDem]

12. I'm sick of the two losers who are having a love affair

one with "fishin' pole" and the other with "bicycle"..
Beyond creepy.

[FloridaJudy]

13. Reason #34 why I am grateful

That my TV set gave up the ghost three years ago. Reasons #1 and #2 are Fux News and Reality TV.

[omega minimo]

15. More malevolent macho burger ads with actual violence?

[imdjh]

17. I always hated "Brand X" commercials.

When I was a kid, all the commercials compared the advertised product to Brand X. I thought it was annoying then and I would think it annoying now. If you are going to claim to be better, then have the integrity to say what you are better than. Of course, many of these ads were promoting products where the brand makes no difference whatsoever. Hellman's mayo really is better than Kraft, but white flour is white flour. Vigo is better than Mahatma and both are better than house brand. Whole wheat or organic pasta is a waste of money, unless you like pasty pasta. Niagra spray starch really is better than noname. And as much as I hate to admit it, because I am too cheap to pay for it, Tide really is the best laundry detergent; but bleach is bleach.

[Odin2005]

18. HEAD-ON! APPLY DIRECTLY TO THE FOREHEAD!

:banghead:

[corpseratemedia]

19. now you'll need it for your forehead!

:rofl:

if I ever see the oxy-clean screamer in person, i'm going to do to him what he does to me..of course i bet lots of people have already screamed at him to see if he likes it lol.

[Orsino]

20. OH NOES!!!!1!

It would be terrible if TV advertising became aggressive. :eyes:

[Berry Cool]

22. Do they really think anyone cares if they say their product tastes better in a test?

Ultimately taste is a very personal thing; we all eat what we like. I don't see how anyone is going to go with one brand of food or another because "Ours beat Brand X in a taste test." Who the f cares??

[ContinentalOp]

25. Uh...

"At least the "Before you throw the gauntlet" section, as if we all do marketing for a living :eyes:, "

You do realize that Advertising Age is a trade publication for people who work in the advertising industry. :shrug:

[zorahopkins]

27. I Hate Comcast!

I hate Comcast.

They advertize -- a lot.