Fox News' "Glenn Beck" Loses Advertisers - Reuters

[WillyT]

Fox News' "Glenn Beck" loses advertisers
Wed Aug 12, 2009 9:00pm EDT
By Kenneth Hein

<snip>

NEW YORK (Nielsen Business Media) - Some of the nation's biggest advertisers are distancing themselves from Fox News host Glenn Beck after he called President Obama a racist during a July 28 broadcast.

Geico has pulled its ads from Fox News Channel's "The Glenn Beck Program." Lawyers.com, which is owned by LexisNexis, also has vowed not to advertise during the program, according to Color of Change, an African-American online political organization that has been urging advertisers to stop supporting the show.

Additionally, Procter & Gamble, Progressive Insurance and SC Johnson all said their ad placements during the broadcast were made in error and that they would correct the mistake.

The controversy stems from Beck's comment that President Obama is a "racist" with "a deep-seated hatred for white people."

Geico spent more than a half-billion dollars on ads last year, according to the Nielsen Co. It spent more than a quarter-billion dollars in the first half of 2009.

A Fox representative noted that Geico is dropping its ads from the show but was quick to note that it was shifting dollars to other programs. "The advertisers referenced have all moved their spots from Beck to other programs on the network, so there has been no revenue lost," the rep said.

Beck's show pulled in an average of slightly more than 2 million viewers for each of its 19 telecasts in July, according to Nielsen.

Progressive Insurance representative Cristy Cote said that there has been a lot of confusion surrounding the company's involvement with the program. "We had not bought advertising on the show in the first place," she said, "so when we learned that our advertising had appeared on the show by mistake, we contacted the network to correct the error."

She said Progressive tries to "avoid programing that we believe our customers and potential customers might find extremely offensive."

A Procter & Gamble representative echoed that sentiment: "At times our ads are run by mistake on shows that they were not meant to ... Any of our ads that ran did so by mistake, and we'll try to make sure that doesn't happen in the future."

<snip>

Link: http://www.reuters.com/article/peopleNews/idUSTRE57C07920090813

Mistake ???

:wtf:

[Selatius]

1. FOX won't be hurting unless advertisers pull all their ads, not just those slots during Glenn Beck.

It's really the only way to hurt the machine.

[WillyT]

2. First We Knock Off Beck...

Then we knock off Fox.

:evilgrin:

:hi:

[Regret My New Name]

7. I don't think that will happen.

There are too many people who seem to like fox slant. Which really, I don't mind. I just wish they would be honest about it. Just come out and say they are conservative network that is trying to push conservative views.

[DIKB]

14. They pretty much did

on Fox and friends in the morning, right after Obama made the comment about "watching 24 hours of" FOX and not hearing a positive story about him.

They didn't deny or back off at all, their defense was that they were the balance for all the other rampantly liberal media.

[Trocadero]

9. But Beck's position at FNC WILL be hurting if he can't pull his weight in ad $$$

[Toucano]

3. Maybe Baby-Cries-A-Lot-Beck can ink a deal with Kimberly-Clark

They make Kleenex® brand tissues.

Hey, Katy Abrams could also get an endorsement deal since they make toilet paper, too!

[Swamp Rat]

4. k&r

:applause:

[Regret My New Name]

5. That's what happens when you say stupid unfounded shit...

I guess that is what happens when you exploit the most uneducated people in the country for political gains. Yes. Yes. I know some will have a problem with making those idiots out to be victims, but in any other situation with any other people, most of us would probably agree that the uneducated are being exploited. I would probably be chastised for calling them idiots too (most likely by me)

I have no idea what my point is. No need to call me that. Seriously. Not nice!

red bulls are great.

[ingac70]

6. Make sure he loses more!!

http://www.colorofchange.org/beck/

[otohara]

8. Unless They Pull All Ads From All Fox Shows

.....

As a former media buyer, you can bet the house - The Fox "national sales" staff are working overtime, offering "bonus" spots galore to keep the money on the network. If not on the Fox News channel, they might offer a prime-time spot or two on that Gawd awful, but highly rated American Idol. There is so much wheeling and dealing going on to keep the money in the Fox family.

Cynical media buyers for Geico and others put out a press release to appease us into thinking they are doing the right thing, but in reality not much changes.

[Marr]

10. Fox "News" would still be on the air if they had zero advertisers.

I'm sure they welcome the money, but they don't require it. Their owners know that the hosts do the *real* selling on Fox News. They sell ideology, and that's a lot more profitable than a little piddling ad revenue.

[usregimechange]

11. k&r

[Douglas Carpenter]

12. kick and recommended!!

[Heidi]

13. Recommended.

:kick:

[old mark]

15. Rec.

Anything to show that people do not support him is a good thing. I doubt it will stop Fox News - need a nuke for that.:nuke:



mark