Gekko has become a symbol in popular culture for unrestrained greed (with the signature line, "Greed, for lack of a better word, is good"), often in fields outside corporate finance.
On September 25, 2008 Michael Douglas, acting as a UN ambassador for peace, was at the 2008 session of the United Nations General Assembly. Reporters sought to ask him off topic questions about Gordon Gekko; "Douglas was asked whether he bore some responsibility for the behaviour of the greed merchants who had brought the world to its knees thanks to his (aka Gekko's) encouragement."<3> Trying to return to topic Douglas tried to "suggest that the same level of passion Wall Street investors showed should also apply to getting rid of nuclear weapons."<3>
The actor was also asked to compare nuclear Armageddon with the "financial Armageddon on Wall Street".<4> After one reporter inquired "Are you saying, Gordon, that greed is not good?"<4> Douglas stated "I'm not saying that. And my name is not Gordon. It's a character I played 20 years ago."<4><3>
On October 8, 2008 the character was referenced in a speech by the Australian Prime Minister Kevin Rudd in his speech "The Children of Gordon Gekko" concerning the Financial crisis of 2007-2008. Rudd stated “It is perhaps time now to admit that we did not learn the full lessons of the greed-is-good ideology. And today we are still cleaning up the mess of the 21st-century children of Gordon Gekko.”<5>
On July 28 2009, Cardinal Tarcisio Bertone cited Gekko's greed is good slogan in a speech to the Italian senate, saying that the free market had been replaced by a greed market, and also blamed such a mentality for the 2007-2008 financial crisis. <6>