Stockton Fire Truck Gets Sponsorship - Food 4 Less Covers Shortfall Of Funds For Rescue Rig

[Kadie]

Stockton Fire Truck Gets Sponsorship
Food 4 Less Covers Shortfall Of Funds For Rescue Rig
POSTED: 3:43 pm PST December 16, 2009
UPDATED: 4:22 pm PST December 16, 2009


STOCKTON, Calif. -- Stockton's firefighters now have a tool that will save lives in fires, building collapses, or any disaster -- and on the back of the truck is a Food 4 Less logo.

A federal grant paid $400,000 to purchase the truck, but the city that's been hard-hit by budget woes was still short of funds until Food 4 Less covered the gap.

"Unfortunately, we were short of funds -- $200,000 and change. Mr. Quinn stepped up, answered the call and made that happen," Stockton firefighter Matt Baker said.

Stockton Fire Chief Ron Hittle said the rescue rig will be in service for 20 years.

The city has tried to raise funds by having companies buy naming rights to the Stockton Arena, ballpark and even future parks.

"We felt it was only appropriate that we put his logo on a fire truck, and let folks in the community know we are a community and work together," Stockton Mayor Ann Johnston said.

more...
http://www.kcra.com/money/21986834/detail.html

[cliffordu]

1. Ah, the corporate takeover for real......I am strangely conflicted about this

story.

[Historic NY]

2. I guess you haven't kept up with the cost of fire protection....in my

town one district spent 1.12 million on a new tower ladder truck.

[cliffordu]

4. I think this is actually a pretty good idea....

But what I cannot abide is the dirtbag legislative processes that cut funding for these critical services......

[1]

3. it's a fucking logo. who cares? the truck is up and running. good on food 4 less...