Dennis Santiago
CEO and Managing Director of IRA
Posted: January 6, 2010 01:31 AM
Report From The Move Your Money Front
My name is Dennis Santiago. I am the CEO of Institutional Risk Analytics, a company that most of the world had never heard of until December 29, 2009. That's the day the country became aware of a tool we donated to help the MoveYourMoney.info campaign. The response to this tool has been inspiring. The large outpouring of a nation expressing itself remains one of the wondrous things about being an American. In this blog, I'll be writing about my observations from behind the computers and analytics. I will try to be factual, educational and maybe even a little entertaining. I hope you enjoy the journey with me.
Today marks the seventh day since the campaign activated the zip code search tool.
In the 168 hours that have transpired, Americans have searched for banking alternatives in 16,631 zip codes. That's sixteen percent of the country actively asking the question "what can we do to effect change?" During this time we've been flooded with questions, which taught us a lot of things. Just so you know, we literally cobbled it together in about four hours and spent another four hours cleaning up the look. Then America got to field test it. During the first 48 hours we spent most of our time bomb-proofing it. You'd be amazed what people will type into a box that says "enter a five digit zip code here." Mischief managed, we were able to shift the system over to its full traffic configuration. Congratulations, America! In those 48 hours, over 115,000 of you stress-tested that tool and in the days since you've been continuing to use the tool around 45,000 times a day.
So the burning question, of course, is "will moving your money have an effect?" And by effect, I don't mean making a momentary political statement. I mean making a structural difference to the country's financial system. The answer is yes, and here's how.
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http://www.huffingtonpost.com/dennis-santiago/d7-shock-and-awe_b_412681.html