http://www.nationaljournal.com/njonline/no_20100111_1501.phpIn an interview with National Journal, senior White House political adviser David Axelrod laid down several keys to strengthening the Democratic position in an election that all signs suggest is shaping up as extremely difficult for his party. Axelrod's checklist includes improvement in the economy, some (but not vastly more) legislative action and, most pointedly, an effort to draw sharper contrasts with Republican positions. His comments may foreshadow a much more pugnacious Democratic message as the election approaches.
"It's almost impossible to win a referendum on yourself," Axelrod insisted. "And the Republicans would like this to be a referendum. It's not going to be a referendum."
Asked what has to happen in the next 10 months to produce the best possible result for Democrats in November, Axelrod didn't hesitate in identifying his top priority: an economy that is adding, rather than losing, jobs each month. "I think job growth is certainly number one," he said. "I think that's how most people measure a recovering economy."
To nudge that process along, he says, he expects Congress to quickly conclude legislation to promote job growth: "We have to take that up right away," he said. Still, he has no illusions about the capacity of further legislation to significantly affect the employment trajectory -- or the likely impact next fall if it doesn't improve.
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Next on his checklist: "finish this health care bill successfully." And after that? "Then we have to go out and sell it," he said. "I think we can run on this. I think there is so much in here that has value to every American, and mostly to people who have insurance."
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Axelrod sees other benefits in drawing sharper contrasts with the GOP, arguing that it could help motivate the Democratic base, which several polls have shown to be less enthused about voting this year than Republicans. "If the question is what we've been able to achieve, which I think is substantial, versus the ideal of what people hope for or hoped for, that's a harder race for us," he said. "If the choice is between the things we've achieved and we're fighting for and what the other side would deliver, I think that's very motivational to people."
Included in that effort, he said, would be a concentrated focus on first-time and other irregular voters, many of them minorities and young people, who surged to the polls for Obama in 2008 but typically turn out at lower rates in midterm elections. "One of our missions has to be in the next 11 months to communicate rigorously with those voters and make the case for why it's important that they come out even when the president isn't on the ballot, and what the consequences are of not doing that," Axelrod said. "I think we can make that case. We're sophisticated enough in the art of communicating, the technology of communicating, that we can a lot of those voters."
More at the link. Interesting article for what Axelrod says.