BBC Reporter Smashes 'Unbreakable' Cell Phone During CES 2010

[DainBramaged]

If you're going to market a cell phone as "unbreakable," you better make darn sure that it is, in fact, unbreakable. Otherwise, it's like painting a bull's-eye on your back and walking around town telling folks you're Superman.

During a CES 2010 demonstration, BBC News reporter Dan Simmons called one manufacturer's bluff, and felled its supposed cell of steel. In this hilarious outtake, Sonim CEO Bob Plaschke tells Simmons that he could drop the Sonim XP1 from a 10-story building, leave it under 20 feet of water for 30 minutes, and even hammer a nail with it. "If you find a way to break it, we're going to give you a free phone," Plaschke tells the reporter.

Simmons proceeds to dunk the phone into an aquarium, pulls it out of the water, and the phone's still ringing. Since that didn't kill it, Simmons goes one step further. He smashes the phone, screen first, into the sharp corner of the fish tank. As you might expect, the screen shatters, and Sonim's ridiculous marketing slogan along with it.


http://www.switched.com/2010/01/11/bbc-reporter-smashes-unbreakable-cell-phone-during-ces-2010/


priceless

[mdmc]

1. hehe

it reminds me when they thought musical CD's where unscratchable

[DireStrike]

2. My fifteen dollar virgin mobile phone

I hate this thing with all my guts and other hate-y parts. As evidence, I submit the time I smashed it into the corner of my desk, and the time I threw it onto the floor as hard as I could.

I picked up the battery and battery door, put it back together, and the thing works fine. It has a serious dent, but is none the worse for the wear.

I really dunno what technology they are putting into these multiple-hundreds-of-dollars phones that makes them break the first time you drop them. I submit that it is shitty technology. The larger screens breaking more easily I can understand, but internally these things should be more sturdy.

[mucifer]

3. That video was very amusing.

[peace13]

4. Too funny.

One time I watched my friend lose it after having his call dropped for the third time during a not so sweet conversation with his wife. He tore that phone up like a gorilla on drugs. This phone would not last a minute with him!

[Taitertots]

5. Are they going to market it as "The Titanic of Phones"? n/t