485 Jobs Lost as Chrysler Fires American Ad Agency, now paying an Italian ad agency for advertising

[Better Believe It]

485 Jobs Lost as Chrysler Fires American Ad Agency

Advertising Age magazine reports that Fiat/Chrysler, after taking $14 billion in American taxpayer bailout money, has dropped Chrysler’s longtime ad agency, BBDO Detroit. Fiat/Chrysler is now paying an Italian ad agency for a new advertising campaign.

Fiat/Chrysler’s move is forcing the agency to close its Detroit office, which will put 485 people out of work. The agency was prohibited in its contract with Chrysler from taking on any other clients

Chrysler also left this American ad agency with $58 million in unpaid bills upon filing for bankruptcy protection in May.

http://carbuyersbeware.com/content/485-jobs-lost-chrysler-fires-american-ad-agency

[Brickbat]

1. BBDO has lost several big clients in the past few months, including Pepsi and Best Buy.

[FarCenter]

2. Old news - my recollection is that a Minneapolis ad agency is the permanent replacement

The Italian ad agency is just to reuse material for one campaign.

[FarCenter]

4. New news -- they have four ad agencies, and Fallon is for Chrysler only

Chrysler Group LLC Announces Advertising Agencies of Record for the Chrysler, Dodge, Jeep(R) and Ram Truck Brands
http://www.theautochannel.com/news/2010/01/06/460715.html

-- The Chrysler brand has assigned, Fallon, a Publicis Groupe agency,
based in Minneapolis, Minnesota, as its creative agency of record
-- The Dodge brand has assigned Wieden + Kennedy, a Portland,
Oregon-based agency, as its creative agency of record
-- The Jeep brand has assigned GlobalHue, a Southfield, Michigan-based
independent agency, as its creative agency of record
-- The Ram Truck brand has assigned The Richards Group, a Dallas,
Texas-based independent agency, as its creative agency of record

[dembotoz]

3. new agency has thier work cut out for them.

I wish them luck
This is a brand turn around i would not want my name on.

[Bitwit1234]

5. With our tax money the government lent to them...