Martha Coakley: How not to run a campaign.

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Race is in a spinout
By Brian McGrory
Globe Columnist / January 15, 2010


Martha Coakley made a jaw-dropping declaration earlier this week at the only live televised debate in Boston that she has deigned to do. She said, and I quote, “I’ve traveled the state and met tremendous people.’’


If she did, it was under the cover of darkness, with an assumed name.

Because if she had really traveled the state, if she had taken the time to meet voters, Coakley wouldn’t be in the position she finds herself in now, heading into the final weekend of this special election campaign in a perilously close race against a GOP state legislator nobody had heard of a mere six months ago.

Back in December, Coakley beat her closest opponent by 19 points in a primary in which she got stronger by the day. She strolled into the general election with high name recognition, strong favorability ratings, and as the Democratic candidate in a state that hasn’t elected a Republican to the Senate since 1972. It looked as if it would be impossible to lose.

So what did she do? Apparently, she’s tried to accomplish the impossible.

Literally, she all but vanished. She refused to debate on TV unless it was exactly on her terms. She went days without venturing out in public. When she did appear, it was typically to accept endorsements from elected officials or union heads in front of supportive crowds. She may have gone the first month of the campaign without ever meeting an honest-to-goodness rank-and-file undecided resident.

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http://www.boston.com/news/local/massachusetts/articles/2010/01/15/race_is_in_a_spinout/