via AlterNet:
Focus on the Family Purchases Air Time During the Super Bowl to Push Their Anti-Choice Message
Posted by Jodi Jacobson,
RH Reality Check at 3:00 PM on January 19, 2010.
The organization has reportedly hired Tim Tebow, a Heisman-winning college quarterback, to sling their fundamentalist message.Using the same "what-if-you-abort-a-future president" meme deployed during the 2008 Presidential campaign, Focus on the Family is purchasing time to air an ad during the Superbowl featuring Heisman Trophy winner Tim Tebow and his mother Pam.
According to the Huffington Post, the Tebows will share a personal story centering on the theme "Celebrate Family, Celebrate Life."
The group isn't releasing details, but the commercial is likely to be an anti-abortion message chronicling Pam Tebow's 1987 pregnancy. After getting sick during a mission trip to the Philippines, she ignored a recommendation by doctors to abort her fifth child and gave birth to Tim.
Jim Daly, president and CEO of Focus on the Family, said the commercial comes at a time when "families need to be inspired."
"Tim and Pam share our respect for life and our passion for helping families thrive," Daly said. "Focus on the Family is about ... strengthening families by empowering them with the tools they need to live lives rooted in morals and values."
Thirty-second commercials during the Super Bowl are selling for between $2.5 million and $2.8 million. Daly said all the funds for the ad came from a handful of "very generous and committed friends," and that no money from the group's general fund was used.
Tebow, the 2007 Heisman Trophy winner, ended his college career this month with several NCAA, Southeastern Conference and school records, and two national championships. ..........(more)
The complete piece is at:
http://www.alternet.org/blogs/peek/145271/focus_on_the_family_purchases_air_time_during_the_super_bowl_to_push_their_anti-choice_message/