http://www.propagandacritic.com/articles/examples.newt.html">Propaganda
This example occurred more than ten years ago, but it is one of the most striking applications of propaganda techniques in recent memory. A popular Republican politician on his way to the top, Newt Gingrich clearly understood the power of propaganda. His political action committee (GOPAC) mailed a pamphlet entitled Language, A Key Mechanism of Control to Republicans across the country. The booklet offered rhetorical advice to Republican candidates who wanted to "speak like Newt." It was subsequently awarded a Doublespeak Award by the National Conference of Teachers of English in 1990.
The booklet contained two lists of words. GOP candidates were instructed to use one set of "positive, governing words," (glittering generalities) when speaking about themselves. A second set of negative words (name-calling words) were to be used against their opponents.