http://www.guardian.co.uk/world/2010/jan/22/anti-abortion-super-bowl-advertChristian conservative group Focus on the Family buys costly 30-second spot during American football final
* Daniel Nasaw in Washington
* guardian.co.uk, Friday 22 January 2010 17.14 GMT
Next month's Super Bowl broadcast, which garners an enormous TV audience, will feature an advert paid for by an anti-abortion evangelical Christian group.
A former college football star known for his outspoken beliefs will appear in the costly 30-second spot bought by Focus on the Family, a Colorado-based ministry influential in Christian conservative politics.
Nearly 100 million Americans are expected to tune in to Super Bowl XLIV on 7 February in Miami Gardens, south Florida. The adverts attract nearly as much attention as the game itself, with Americans watching to see how brands vie for consumers' attention. The Focus on the Family advert is a rare spot from an advocacy group.