The REAL reason we don't see much war reporting

[n2doc]

Intense war news reduces ability to remember ads

Published: Thursday, March 4, 2010 - 11:50 in Psychology & Sociology
A new study shows that the more graphic and intense war news is, the less likely that viewers – regardless of political beliefs – will remember the advertising that follows the news. However, the researchers did find that lower-intensity programming resulted in a better recall of the advertising by proponents of the war.

The research, featured in a forthcoming issue of the Journal of Current Issues and Research in Advertising, was conducted by Keven Malkewitz, assistant professor of marketing at Oregon State University, and Damon Aiken of Eastern Washington University. It is the first study of its kind related to programming intensity in the context of war news.

They surveyed 396 college students in three universities. They were shown five minutes of war programming (specifically war footage in Iraq), followed by two 30-second commercials, and then showed another five minutes of war news and more commercials. All the commercials had been aired during the nightly national news and featured common, name-brand products.

"There has been a great deal of research done in the area of what advertisers call 'intensity programming,'" Malkewitz said. "So the expectation was that viewers wouldn't recall any of the advertisements if it involved any war coverage, but that hadn't been studied before. The assumptions were only partly correct."

more:

http://esciencenews.com/articles/2010/03/04/intense.war.news.reduces.ability.remember.ads

[amborin]

1. interesting; and it might cut into the mic profits, too, if an anti-war movement got stronger

[gimama]

3. Let's test that theory, Y'want to?! ; )

www.march20.org
PEACE in the streets of DC, March 20, hell's anniversary

www.IAVA.org
Iraq (& Afghanistan!) Veterans Against war

:hi:

[maryf]

5. +1

[amborin]

7. thanks for the links!

[gimama]

8. YOU are so welcome!

;-)
also
www.VeteransforPEACE.org
&
www.MFSO.org Military Families Speak OUT

will be out March 20th..
PEACE,NOW.

[gateley]

2. It makes sense, and I'm not surprised. Sickened, but not surprised. nt

[Arctic Dave]

4. Now the need to do a study on why they use Uber Technecolor

for their stages and lighting.

[spanone]

6. money trumps news.....the media is a joke, but it's not funny

[ShortnFiery]

9. Expanded Cable gives one EuroNews, France24 and Al Jazzera.

Those outlets cover both Iraq and Afghanistan. Tragic how I have to view information about my nation's warmongering through foreign sources, but whatever works ... WORKS! :thumbsup: