Kraft Foods To Replace U.S. Sales Fleet With Ford Vehicles for Efficiency, Quality

[boomerbust]

Source: PRNewswire

Kraft Foods cites total cost of ownership, including fuel economy benefits, as the driving force in replacing U.S. sales fleet with new Ford vehicles

Ford's fleet share through December 2009 was 24.8 percent – a 1.9-point increase over the same period in 2008 – and the company's share of commercial and government fleets was the highest of any vehicle manufacturer

For Kraft Foods – the world's second-largest food company – the 2010 Ford Fusion has proven to be an ideal solution in helping to reduce fuel use and C02 emissions for 2,500 members of the company's national sales staff.

Kraft Foods has worked with Ford to meet its sales fleet vehicle needs for more than 25 years. After conducting a thorough lifecycle cost analysis of dozens of vehicles from various manufacturers, the company decided on the Fusion for its U.S. sales fleet.

"Transportation and Distribution is one of six sustainability focus areas at Kraft Foods," said John Dmochowsky, sales fleet manager, Kraft Foods. "The company has realized substantial fuel and cost savings over the last several years by switching from six- to four-cylinder engines."


Read more: http://news.moneycentral.msn.com/ticker/article.aspx?Feed=PR&Date=20100311&ID=11237720&Symbol=F

[rfranklin]

1. The Sport model is pretty nice...

but I suspect they won't be ordering that one.

[era veteran]

2. Why don't they have the drivers of the delivery trucks turn them off????

They will idle large engines for 30-40 min. when they are delivering food.

[NoNothing]

3. Food often needs to be refrigerated

Refrigeration requires engine power.

[era veteran]

5. Yes, but these trucks have dedicated generators for that

Much less fuel use

[liberal N proud]

7. Are they diesel?

Diesel engines are more efficient if left running in some situations.

[era veteran]

16. I think the rule is under 5 min it uses more fuel to start.

After that it saves to shut off.

[Xithras]

8. That's illegal in California today.

Since 2008, any truck driver idling any heavy truck for more than 5 minutes without moving can be issued a $300 ticket.

[FarCenter]

4. So what car company lost the Kraft Foods account?

[AllentownJake]

11. I'm guessing Toyota lost the bid

If Kraft was going for fuel efficiency in new cars...I wonder why that happened.

[closeupready]

6. Good move.

n/t

[Plucketeer]

9. Good to hear.

Does anyone know where the Fusions are assembled?

[blue_onyx]

12. Mexico

[Plucketeer]

14. I'm feeling better already.

:puke:

[AllentownJake]

10. That is nice to hear nt.

[donco6]

13. I switched to Ford this year, and am happy.

Sold my Volvo.

[snake in the grass]

15. I swear...

...after reading the title, I thought this was going to be an Onion article.