Nobody even considers the simpler answer--that this is largely about PAIN. The pain people suffer when they have a chronic health condition that is not being properly treated because people lack access to healthcare. The pain people suffer because their bodies hurt, but they don't have a doctor (or specialist, or hospital) willing to do the expensive procedure that fixes the underlying problem. And the pain people suffer because our collective health is crapping out (thanks, in part, to our processed diets, exposure to god-only-knows-what chemicals, and our couch potato culture). Our weight is going up, spine pain is on the rise, and painful autoimmune conditions like fibromyalgia, multiple sclerosis, and lupus are becoming more and more common. Because the lack of health CARE is also becoming more common, many of these people go undiagnosed. All they know is that they hurt, and while ER doctors can help with the hurt via pain prescriptions, they aren't really equipped to diagnose a complex chronic medical condition like MS--and even if they were, who can afford to follow up? You take the pain pills and pray that the pain goes away, and all the while, you unknowingly become part of a stupid statistic about the "rising use of narcotics"--a statistic that dismisses your pain and implies that you're just looking for a buzz.
And soldiers and veterans have it as bad as anyone else--sometimes worse. VA care sucks for many people, and soldiers who are still enlisted are not being treated solely with their own health in mind--there's always a political aspect, like when soldiers with PTSD are falsely diagnosed with something else in order to avoid the political fallout of a HUGE increase in...PTSD. It's not hard to see how the same could apply to many other illnesses, too. We wouldn't want the media reporting on how many complex illnesses and conditions our soldiers are dealing with, after all. That might make the military look bad, and we can't have THAT. Much easier to just imply that they're all a bunch of "boys-will-be-boys" idiots looking for euphoria because they're "stressed." Well they're definitely stressed, but I don't believe for a second that the rising need for pain medicine is because of "stress". I think better of our soldiers than that.
http://www.druglibrary.org/schaffer/History/soldis.htmhttp://lupus.webmd.com/news/20020502/deaths-from-lupus-on-risehttp://www.news-medical.net/news/20091223/Back-pain-problems-continue-to-rise-in-US.aspxIt infuriates me how little attention is given to the idea that Americans are just HURTING more, overall, which is the simplest, clearest, most obvious reason why more and more people are using PAIN medications. Why do the government and the media insist on tying this into the War on Drugs? Does that make it easier to avoid the obvious underlying problem? I suppose it's cheaper to paint us all as pill-popping frat kids looking to score a "high" than to actually address the complexities that underlie this issue.