Nestlé Faces Facebook Crisis Over Greenpeace Rainforest Allegations

[Turborama]

Source: PR Week

Members of the public have taken to both social media sites to criticise the confectionery giant, following reports that it is continuing to source palm oil from Sinar Mas, an Indonesian company accused of illegal deforestation of rainforests.

Greenpeace sparked the reports by posting an online video earlier this weekthat featured an office worker accidently biting into an orangutan finger instead of a Kit Kat. The video aimed to draw attention to the NGO's ongoing battle with Nestle (which owns the Kit Kat brand) over its supply chain.

On Twitter, the firm has been bombarded with critical comments. Consumers have also turned to Facebook and accused the company of ‘hiding behind PR spin', calling the company's response to the criticism a ‘major social media fail'.

Digital PR experts said the situation was quickly becoming a social media crisis.

Read more: http://www.prweek.com/uk/News/MostRead/991636/NestlE-faces-Facebook-crisis-Greenpeace-rainforest-allegations/

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Financial Post: http://network.nationalpost.com/NP/blogs/fpposted/archive/2010/03/19/fp-marketing-nestl-233-gets-schooled-by-angry-facebookers.aspx">Nestlé gets schooled by angry Facebookers

The Guardian: http://www.guardian.co.uk/sustainable-business/nestle-facebook">Nestlé hit by Facebook "anti-social" media surge

Mongabay: http://news.mongabay.com/2010/319-hance_nestle.html">Video: Nestle's attempt to censor Greenpeace palm oil ad backfires



Screenshot from this article: http://www.joergweishaupt.com/online-marketing/facebook-online-marketing/nestle-meltdown-on-facebook-shows-sticky-side-of-social-media.html">Nestle Meltdown on Facebook shows Sticky Side of Social Media

And here: http://blogs.bnet.com/businesstips/?p=6786">Nestle's Facebook Page: How a Company Can Really Screw Up Social Media

Their Fan Page is still getting slammed on Facebbok: http://www.facebook.com/pages/Nestle/24287259392

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[CaliforniaPeggy]

1. Could NOT happen to a more deserving company.

Evil incarnate.

Yay for the bloggers!

[Commie Pinko Dirtbag]

10. Well, actually...

It could.

But not by much, admittedly.

[AsahinaKimi]

2. OOOooooooooooh! heading for my twtter account now

To do some reading, and maybe some posting. Hahaha! This is so rich.

**edit, update. Figures, I can't find them, wonder if they pulled their account?

[Turborama]

3. Greenpeace's twitter account has some links...

Here: http://twitter.com/GreenPeace

[AsahinaKimi]

6. hey thanks

I will check it out.

[Omaha Steve]

4. I love their chocolate

I love the rainforest more! I can do without the chocolate.

K&R!

[ihavenobias]

9. Chocolate

Lately I've been eating one serving of dark (90% cocoa or higher) chocolate every day and I love it. Hated it when I was a kid and my mom used to eat it. At any rate, it's not Nestle.

[Quantess]

14. There is better chocolate than Nestle.

Maybe it costs more, but it tastes better, too.

[Cirque du So-What]

5. It's enough to make me consider signing up for Facebook

Although there's far too much time suckage in my life already, this sounds like a worthwhile online endeavor.

[AsahinaKimi]

8. do twitter instead

I just gave Nestle a piece of my mind. And loved ending it with #epic #fail. It felt good to kick a corporation that does that kind of crap, when they are down.

[wtmusic]

11. Resist...

Facebook time suckage sucks worse than DU time suckage.

[Turborama]

13. LOL It's impossible to do both

I used to be at war with Republicans on Facebook and take sanctuary in the 1,000,000 strong for Obama group all the time during the election and then I became a DU addict and hardly ever go to FB anymore.

[connecticut yankee]

7. I worked for Nestle in the 1970's

I thought it would be fun working for a consumer package goods company, but I became disillusioned very quickly.

There was nothing too low, too unscrupulous, too unethical for them to resort to. I learned that from the inside.

I have not bought a Nestle product since I left them in 1977.

[NightWatcher]

12. Nestle steals water then sells it under many dift names, DONT DRINK THEIR WATER

Arrowhead, Calistoga, Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyrhills, Nestlé Pure Life

http://www.alternet.org/water/136117/communities_speak_out:_nestle,_stop_stealing_our_water/

[Liberal_in_LA]

15. orangutan finger? No more Kit Kats for me