A guy selling a product needs to dress the part, which is why David DeVore's uniform is a black collared shirt emblazoned with a zippy patch of his son's face and the phrase that made the younger David famous: "Is this real life?" The question is followed by a trademark symbol.
"I'm the dad who posted 'David After Dentist,' " DeVore says to an amiable trio of 20-somethings at a book party in McLean. "You know, the little loopy kid in the back seat of the car?"
Fifteen months ago, before the success of "David After Dentist," DeVore's business was Orlando real estate.
Now his business is his son, David. His six-figure business.
You know the kid. By now you've seen the 2009 video 10 or 12 times. By now you've memorized the dialogue of David, then 7 and fresh from a tooth removal, displaying the woozy effects of really good painkillers. "I have two fingers," he tells his father. "You have four eyes." Then, displaying wisdom repurposed by stoners everywhere, David goes deep. "Is this real life?" he asks. "Why is this happening to me?" The video has been viewed 56 million times on YouTube with 100,000 new views every day.
http://www.washingtonpost.com/wp-dyn/content/article/2010/04/06/AR2010040603863.html?hpid=topnewsOnly in America.